Digital marketing services

Content Marketing

Welcome to the world of content marketing! I can help you create compelling, shareable content that will help you reach your audience, establish your brand as a thought leader, and drive traffic, leads, and sales.

First, let’s define content.

Content is anything and everything put on websites and social media. This includes words, images, and videos.
Web page content, blog posts, landing pages, and all the images that go with it. Videos are a large part of today’s marketing and video is often included on web pages and social media. And don’t forget about email! Content is a big part of email marketing too.

What makes great content?

In the digital age, creating great content is essential for building a strong online presence and engaging with audiences. But what exactly makes content great? Here are some key elements to consider.

  • Relevant content makes great content.  No matter what type of content, make sure it’s relatable to the audience.
  • For valuable content,  be sure to provide something unique and useful to your audience – something they want to bookmark, save or share
  • Well-crafted content is clear, compelling, and memorable.  Focus on one message in each piece of content.
  • Authenticity is essential to engaging with discerning audiences.
  • Shareable content is visually appealing, easy to read or review, and easy to share

Process Overview


Define the project scope and goals

This involves discussing the type of content you need, your target audience, and your desired outcomes. Once I understand your needs and goals, I can provide recommendations for the type of content that will best achieve those goals.


Collaborate on content creation

Once the project scope and goals are established, I’ll create an outline for the content. You will have the opportunity to review and provide feedback, and I’ll make revisions as needed. I will then create the final content and deliver it to you.


Review and optimize content

After the content is delivered, you should review it to ensure it meets your standards and goals. You should provide feedback and, if necessary, request revisions.  I’ll make any changes to finalize the content. Once the content is finalized, you can publish and promote it to achieve your desired outcomes.