Digital marketing services

Email Marketing

Email marketing is a powerful tool that can drive customer engagement and boost sales for businesses of all sizes. As part of a larger digital marketing plan, email campaigns can help to build brand awareness, nurture leads, and retain customers. By sending targeted, personalized emails to your audience, you can keep them informed about your products or services, promote special offers, and stay top-of-mind.

Whether you’re a small business just starting out or a larger organization looking to optimize your marketing efforts, email marketing should be an essential component of your digital marketing plan.

What makes a successful email campaign?

All successful email marketing programs have these 5 things in common:

  • An attention-grabbing subject line increases the chances of the recipient opening the email. A subject line with a clear and concise message teases the email’s content and works wonders for open rates.
  • Personalization helps increase engagement with the email.  From addressing the recipient by name to the content specific to the recipient, personalization makes the email feel more tailored to them and increases the likelihood of them taking action.
  • The use of visually appealing images and graphics can make the email more enticing and easier to read.
  • The email should have clear, concise messaging that is easy to understand. It should have a logical flow that leads the reader to the call-to-action.
  • The email should provide value to the recipient. Providing value creates engagement and fosters a long-term relationship with the recipient. Whether it’s a promotional offer, a valuable piece of information, or a useful tip, it should be something that the recipient finds helpful and relevant to their interests.

Process Overview


Define the strategy and objectives of the campaign

We’ll start with a few key questions: What is the main goal of the campaign? Who is the target audience? What is the message you want to convey through the campaign? Once we have a clear understanding of your objectives and target audience, we’ll work to create a plan for the campaign, including the content, frequency, and metrics to track.


Develop the content and design of the emails

The content and design of the emails are critical to the success of the campaign. I’ll work to develop compelling copy and visuals that capture the attention of the reader and align with your objectives for the campaign. My experience in writing effective subject lines, creating engaging copy, and designing visually appealing emails will assure that your emails are on point.


Launch, track, and optimize the campaign

Once the email marketing campaign is launched, it’s important to track its performance. All email marketing vendors offer metrics such as open rates, click-through rates, and conversion rates. I’ll analyze the data and identify areas for improvement. Make updates to the content, design, and frequency of the emails based on the data to improve the performance of the campaign. Continuous optimization is key to achieving long-term success with email marketing.

What to Expect

You are really doing a great job (with email marketing, and PPC management)!  . . .  I’ve had a few phone calls as well in the past week or so, which is good.   Again, great job & thank You so much… ~

A. Bloom

Viewpoint Solutions


Sample Results

  • Consumer Email
    One such email received a 38% open rate and 61% click thru rate
  • B2B Email
    One such email received a 29% open rate and a 15% click thru rate.

Beyond the Inbox

When you hire me to provide email marketing services, you’ll get a professional who is well-versed in crafting engaging and effective email campaigns. I’ve been creating compelling content that resonates with the target audience and drives engagement since 2005.  So whether that means click-throughs, conversions, or other desired actions, I know how to get results.

You can feel confident that I’m working hard to achieve your email marketing goals and deliver tangible results.